SHOW US EVERYTHING. Catalogs are one of the more time intensive assignments designers are tasked with. They require the designer to maintain demanding standards regarding color. These standards necessitate a monitored collaboration from photography all the way to print.
Why so demanding? The bottom line is that the customer wants to get what they see displayed. If the dress is a certain shade of red, it had better arrive to the customer that shade of red. If the tile for the kitchen is aqua it had better be that aqua when it arrives. This extra attention to exacting details up front creates a lifetime customer at the other end.
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